The digital innovation known as 3d projection mapping has stretched the boundaries of the advertising world in recent years and enabled companies to advertise in a completely new way.
Below are five examples of companies that have used this advertising technique in different ways to promote their brand or product, and have taken 3d protection to it’s limits.
In the Netherlands, 2010. Samsung announced that a large-scale commercial would be taking place from the 20th-22nd of May at the Beurs van Berlage in Amsterdam. This was part of a campaign to launch their new 3d LED TV.
The next ad takes us to Malaysia in 2011, where car manufacture Hyundai used 3d projection mapping to promote their new car called the Accent. This clip will also give a little insight as to how they went about creating the spectacle.
In 2011, Adidas launched their biggest advertising campaign to date called ‘all in’ and stunned an audience at the Palais du Pharo Marseille in France.
Next up, 2010 marked the release of Walt Disney’s Tron: Legacy. The UK’s leading projection specialist Projection Advertising teamed up with London/Tokyo based, post-production company Seven Shuffles to craft something special for the audience at the world premier in Tokyo.
Finally, in 2010 Ralph Lauren celebrated 10 years of digital innovation by presenting a 3d projection show upon their flagship store Rheinlander Mansion in New York.
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