The main element of the new logo is the ’peel’ effect of the ‘D’, which is being peeled away to reveal the ‘C’ underneath. The rationale being that readers can ‘look into the brand’.
It’s a clever concept which enables them to incorporate imagery, or even colours and effects associated with a particular superhero or villain within the logo. More of Landor’s designs below.
“DC Entertainment, a Warner Bros. Entertainment company and home to iconic brands DC Comics, Vertigo and MAD, revealed today a new brand identity. The new identity is reflective of the company’s mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. A new logo for DC Comics was also introduced, closely aligning with DC Entertainment’s new mark.”
“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”
An element that I really like about this new logo is that it’s dynamic in the sense that it can be used in a variety of different ways.
In my opinion, many DC fans see the brand as more of a universe and I can’t help but feel that the previous logo perhaps represented that aspect a bit better.
I’ve been a big of fan of DC Comics for a while, but I have to be honest. As of yet, I am unsure if I am a fan of their new brand identity. Maybe it’s just the shock and perhaps it’ll grow on me.
What are your thoughts on the new logo? And do you think it was the right decision? Share your thoughts.___________________________________________________________________________ Follow Davis Dna Designs on Twitter or subscribe to new posts via RSS.