JouJou: A Curious Boutique

Struck, a creative agency based in Salt Lake City have put together a stunning interior design inside the AAA Five Diamond Hotel The Grand America.

“Let your imagination take flight at JouJou, a fantastical boutique designed for the child in all of us. Featuring unusual and handcrafted toys for toddlers through teens, JouJou also offers classic games and books, experiential play centers and vintage-inspired candy.”

- grandamerica.com

Check out the vimeo making of video to get a feel for how this incredible project came to be.

“JouJou provides a curious and whimsical escape from the humdrum adult world. It’s a realm where imagination takes flight—in the playful form of fire-breathing dragons, elusive fairies, robot warriors and peculiar monsters.

“STRUCK wasn’t just delighted to rebrand The Grand America Hotel’s toy store, we embraced the challenge of bringing the environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packaging—along with original toys and books.

“The finished location is a magical experience for guests young and old, mixing hand-crafted installations with interactive digital canvases and delicious treats.”

- struck.com

Visually stunning work. I love wacky and unusual projects like this – it reminds me of something out of Willy Wonky & the Chocolate Factory.

If you like this, check out: Like A Kid In A Sweet Shop.

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