Davis Dna DesignsAir Jordan ‘Year of the Dragon’
United Kingdom based, graphic designer Tom Lane was asked by AIR JORDAN to design the packaging artwork for a new limited edition ‘Year of the Dragon’ Air Jordan shoe.
“What started out as a packaging job then snowballed after the first round of visuals. Eventually my work got incorporated into the shoe design, bag, some apparel, and a few more things to come.
“I was challenged with creating a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so I needed to create artwork that could expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.
“This was a really enjoyable project and working with the team has been one of my favourite collaborative experiences. From the get go I was given the freedom and trust to develop the work as I saw it and the input they gave me was always incredibly constructive and respectable. I’m told everyone is really over the moon with the results.”
- TOM LANE
I love it. The golden design is flawless, the attention to detail - incredible and the incorporation of the Jordan logo - seamless. Fantastic work and I want this in my life.
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Oh wow this is fantastic! I love Jordan and my Chinese star sign is Dragon, so this collaboration really appeals to me. I also love the inclusion of the initial sketches in your post; it’s always great to see how an idea evolves.
“From the get go I was given the freedom and trust to develop the work as I saw it” – This rarely happens… lucky guy!
Ah nice, I was born in the Year of the Tiger myself. I couldn’t agree more, to have AIR JORDAN trust your design ability from the offset is just incredible.