“The Rainbow Society is a charitable institution here in Winnipeg. Founded in 1983, they were the first wish granting organization in Canada helping children with life threatening illnesses and their families. They were looking to revitalize their brand in order to increase their relevance.
“The new name – The Dream Factory – more clearly represents both the function and the spirit of the organization. The airship logo design was inspired by the organizations now positioning line: Sometimes kids deserve to get carried away.
The Dream Factory helps kids forget about their illness – even just for a moment – and encourages them to get carried away in the anticipation of having their dream come true, the experience itself, and the memories they will keep with them when they return to their routine of doctors, treatments, and hospital visits.”
I’m loving everything about this design project. Cocoon Branding created a beautiful brand identity and for such an amazing cause.___________________________________________________________________________ Follow Davis Dna Designs on Twitter or subscribe to new posts via RSS.