When it comes to identity, minimalism will forever play an integral part in the design process. Many designers strive to communicate bold messages using as little elements as possible, as they understand the timeless golden rule…
If your brand identity is simplistic but yet significant to the brand, it is more likely to be remembered. However, if your design is too complicated, the communication between design & consumer will be lost and your design and the brand will be forgotten.
This brings us to German ad agency Jung von Matt who created the campaign: Imagine with Lego – to advertise the brand. The ads below feature minimalistic interpretations of some classic and much-loved cartoon characters. Can you guess who they all are?
I’ve always loved minimalism – and this campaign by Jung von Matt is incredible. The concept is so simplistic but yet so effective. What are your thoughts?