The Identity Game

A brand identity is the most important element any company can have.

It is the very thing that allows us to recognise, remember and connect to a brand – and a company is nothing without it.

We all adopt brand names into our lifestyles on a daliy bases, so lets see how effective they really are.

Below are a series of pictures containing a different brand identity. Some have been altered and others have been heavily disorted to make it more difficult to recognise.

It’s time to put your knowledge of brands to the test. Take a guess at what you think the brand is and write it down. Answers will be at the bottom of the post.

If you guessed them all correctly, you have my permission to ask for a pat on the back from the person nearest to you… Oh, and a £1000 is in the post.

Answers

  1. Coca-cola
  2. Facebook
  3. Xbox
  4. Calvin Klein
  5. Adidas
  6. Gucci
  7. Blackberry
  8. Microsoft Windows
  9. Levi’s
  10. Apple
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